The focus of this work was on Black US Graduates. Through research we captured key insights about African Americans graduates being the highest performing and fastest growing future talent pool. However, the engagement with Credit Suisse as a brand was at an ultra-low level therefore the need to make themselves visible was necessary as an employer as well as an employer brand.
Our work with Credit Suisse was about authenticating the entire creative process from strategy to creative output ensuring the presence of blackness within their comms reflected the opportunity not a perception based on historically biased and outdated views within the sector of the lack of black talent.
The work remains a staple feature in their wider agenda to actively recruit and nurture BIPOC talent pools. The opportunity here was not just for the sake of representation, but for the purposes of levelling the playing field.